NBC DEBATE

NBC DEBATE
NBC DEBATE

09/26/2016

VIDEO SOURCE: NBC News - YouTube

Streamed live on Sep 26, 2016
Donald Trump’s goal isn’t to win a second-by-second comparison with Hillary Clinton. It’s not to out-jab Clinton on policy points. And it’s not to get random voters to click one way or another on Luntz’s machine. Trump’s goal is to position his candidacy for victory in November. Nothing more, nothing less – and if you’re missing this distinction, then you’re analyzing the wrong metrics. Trump’s genius is in branding. He’s probably the best branding expert in modern political history. He’s astonishingly good at it. Jeb Bush is “low energy.” Donald Trump is a “winner.” Ted Cruz is “lyin’.” Hillary Clinton is “crooked.” Marco Rubio is “little” and a “choker.” We could argue about the accuracy of his branding, but that’s irrelevant. Political campaigns are a perception-driven enterprise. And in the first presidential debate, Donald Trump out-branded Hillary Clinton. It wasn’t even close.


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